Luxury at speed.
Where ambition meets precision, luxury follows.
“It was a dream to work with my perfect cousin on SV Black. The shoot came together at the very last minute, with only two weeks to prepare, but from the first conversation to the final shot, everything ran seamlessly.
We got every single thing we asked for and more. The team is highly skilled, creative, and a joy to be around the kind of people who can find solutions in seconds and make even high-pressure moments feel easy. I couldn’t recommend them more”
Kino
Creative Art Director, Accenture Song
The brief.
Luxury is not something you simply see, it is something you feel. It lives in the surfaces you touch, the way light moves and the balance of design choices. This project was about bringing that philosophy to life, the timeless elegance of black interpreted for an audience that understands what true luxury should look like.
To tell this story, we surrounded the vehicle with objects that shared the same design language, elegant and minimalist forms that complemented the car without distracting from it. Every frame needed to feel coherent, as if these objects belonged together.
Light was our most important tool. Warm golden tones had to move across surfaces with precision, revealing form and texture in a way that felt almost fluid. The brief called it “liquid metal,” and that phrase guided every decision, making hard materials appear soft, sensual and alive.
The biggest challenge was the car itself. A gloss-black Range Rover SV, essentially a curved mirror on wheels, filmed under precise studio conditions. Every reflection had to be managed, every angle controlled and every highlight crafted to reveal design.
As if this was not ambitious enough, we had two weeks to plan and four days to shoot, with a long list of deliverables including a hero film, photographic assets, and multiple social edits in various formats. Everything had to meet the highest standards of modern luxury in automotive.
Production stills from the Range Rover SV Black project
The Solution.
Luxury usually takes time, but we didn’t have much. The challenge was delivering a large volume of content without sacrificing quality, when there was no margin for error.
The solution was careful planning combined with parallel execution. We ran two sets in two adjacent studios, one dedicated to the vehicle and one for objects and textures. This allowed Adrian to move between them, ensuring the same visual approach across every shot and format.
Casting, wardrobe, set dressing, props and art direction were planned for efficiency without compromising creative ambition. Our experience in running unified film and photography productions meant we could deliver a consistent look and feel across all outputs, from the hero film to still images and social teasers.
“With a gloss-black vehicle, you are effectively working with a mirror. Every reflection becomes part of the design. The term ‘liquid metal’ was our North Star, it guided every lighting and composition decision. The only way to make this work was with absolute control, shaping the light, controlling its softness, its movement and its temperature. The lighting approach was as much about adding black as it was adding light.
When you get that right, black doesn’t just look luxurious, it feels alive”
Adrian Weinbrecht
Director of Photography & Co-Founder, My Perfect Cousin
We also brought together a crew we trust completely, professionals who combine technical excellence with the ability to stay calm under pressure, solve problems fast and create a positive energy on set.
“Projects like this succeed when every decision is made with clarity. Two weeks is not long, but by understanding what matters most and where to focus our time and resources, we created the space for creativity to flourish. That is how you deliver luxury at speed.”
Alex Watson
Creative Producer & Co-Founder, My Perfect Cousin
Final vertical edits from the Range Rover SV Black project
The Results.
This was more than a shoot, it was a precision-built workflow designed to protect creativity under pressure. Running dual sets allowed us to complete an ambitious shot list in just four days without compromise.
When the final frames were delivered, the response confirmed what we already felt.
“This project came together at remarkable speed, the kind of tight turnaround that demands both ambition and precision.
My Perfect Cousin brought exactly that. Adrian’s mastery behind the camera turned every frame into something effortlessly luxurious, while Alex’s sharp producing and scheduling kept the entire operation running with clockwork precision.
Together, they delivered what I truly believe is the most modern, sophisticated piece of Range Rover content the brand has ever released.”
Dan Smith
Creative Director, Accenture Song
A production model built for efficiency and elegance, even under extreme time constraints. The final edits live on the Range Rover website and across their social media & digital platforms.
Behind the scenes.
Behind the scenes of the Range Rover SV Black project
Interested in more automotive projects? Take a look at The Final Act. Need high-end production delivered at speed without compromise? Let’s talk.
