April Fools Campaign / Iceland



Iceland had already signed off on their April fools campaign, when David and Jeremy from ‘The Best Bit’ agency presented a fresh (pardon the pun) idea. They loved the idea and it’s been their best and most effective to date.

Social response / engagement

Media spend of £500

Reach of 2.2million people

More than 4,000 shares, 15,000 likes and one and a half thousand comments. Most of this happened in only 4hours, 8am to 12pm.