April Fools Campaign / Iceland
Iceland had already signed off on their April fools campaign, when they were approached with a fresh (pardon the pun) idea. They loved the idea and we’re proud to say it’s been their best and most effective April fools to date.
They say a picture is worth a 1000words and a great picture is worth a 1000000 views.
Don't take our word for it, let's have a look at the cold hard numbers:
Media spend of £500
Reach of 2.2million people
More than 4,000 shares, 15,000 likes and one and a half thousand comments. Most of this happened in only 4hours, 8am to 12pm.
Here’s what the creative director had to say about the project:
“Insanely talented and great guys to boot. A combination that is rarer than you’d think. The work and results speak for themselves”
David Campbell, Creative Director