April Fools Campaign / Iceland

 

My+Perfect+Cousin+-+London+-+Commercial+Advertising+Photographer+-+Adrian+Weinbrecht+-+Iceland+-+April+Fools+Campaign+-+20.jpg

Iceland had already signed off on their April fools campaign, when they were approached with a fresh (pardon the pun) idea. They loved the idea and we’re proud to say it’s been their best and most effective April fools to date.


They say a picture is worth a 1000words and a great picture is worth a 1000000 views.

Don't take our word for it, let's have a look at the cold hard numbers:

Media spend of £500

Reach of 2.2million people

More than 4,000 shares, 15,000 likes and one and a half thousand comments. Most of this happened in only 4hours, 8am to 12pm.


Here’s what the creative director had to say about the project:

“Insanely talented and great guys to boot. A combination that is rarer than you’d think. The work and results speak for themselves”

David Campbell, Creative Director